Compare the best email marketing software. We show top tools that help improve your newsletter campaigns and make marketing easier. From creating interesting content to checking how people engage, make sure your email marketing works well and follows the rules. Using our full comparison list, you can find the best email marketing solutions for your business.
What to Look for in an Email Marketing Platform (Easy Explanation)
I’ve used many email marketing tools over the years. We’ve tested and reviewed more than 30 platforms for this website. After all that experience, I’ve learned that some features are must-haves. Here are the six things I always look for:
1. Drag-and-Drop Email Editor
Almost every email tool now has a no-code, drag-and-drop editor. This feature is important because it helps you create nice-looking emails quickly. So I always check how easy the editor is to use and how good the pre-made templates are.
2. Easy Automation Tools
Automation makes email marketing faster and easier. It can handle simple tasks like welcome emails, or more complex things like full customer journeys. I look for visual workflow builders that are simple to understand and give you control over details.
3. Landing Pages and Forms
Email marketing only works if you have people to send emails to. That’s why list-building is important. Good email platforms offer sign-up forms and landing pages so you can capture leads without needing extra tools.
4.Personalization and Segmentation
Personalized emails get better results. Segmentation lets you divide your contacts based on who they are and what they do. This helps you send the right content to the right people at the right time, which improves engagement and conversions.
5. Flexible Pricing
Price always matters. The best email marketing tools start with low-cost plans and grow with your business. I check how many contacts you get, email limits, and whether the platform offers a free plan or free trial. This helps you test the tool before paying.
6. Good Deliverability Rates
Your email campaign only works if your emails reach people’s inboxes. High deliverability depends on the platform’s sending system. But it also depends on you—cleaning your email list, reducing bounces, and keeping a good sender reputation.
8 Best email marketing software
Constant Contact
Starting Price: From $12/mo
Best For: Small businesses & sales-focused campaigns
- ✉️ Drag-and-drop email templates
- ⚡ Easy customization
HubSpot
Starting Price: From $15/mo
Best For: Easy-to-use marketing campaigns
- ✏️ Responsive templates
- 🧪 A/B testing
- 💻 No designer/IT needed
Mailchimp
Starting Price: From $0/mo
Best For: E-commerce & customer retention
- 🛒 Seamless e-commerce integrations
- 🎯 Loyalty tools
- 💌 Personalized marketing
Brevo (formerly Sendinblue)
Starting Price: From $0/mo
Best For: Marketing automation & analytics
- 📊 Create/send/analyze emails
- 🤖 Marketing automation
- ⏱ Real-time analytics
Benchmark
Starting Price: From $0/mo
Best For: Quick newsletters & growing business
- ⏱ Create campaigns in under 15 mins
- 🎨 Templates for all occasions
vCita
Starting Price: From $29/mo
Best For: Full-service business management
- ✉️ Email/SMS campaigns
- 📈 Audience segmentation
- 📊 Campaign reporting
GetResponse
Starting Price: From $15.58/mo
Best For: Comprehensive business growth
- 🎨 Stunning email designs
- 📈 Engagement optimization
- ✅ Reliable platform
SendGrid
Starting Price: From $0/mo
Best For: Cloud-based email delivery
- ✉️ Drag-and-drop templates
- 📱 Responsive designs
- ⚡ Deliverability support
8 Best Email Marketing Platforms in 2025
Now for the best part. Each platform’s main features, special points, pros and cons, and prices are shown in detail.
1:Constant Contact
Constant Contact is one of the oldest and most well-known email marketing tools. Today, it also offers automation, lead generation, and event promotion features.
It helps you create email campaigns more easily. The drag-and-drop editor is simple to use, although it’s not as smooth as MailerLite or Moosend. You get more than 300 email templates and an AI writing assistant. You can grow your email list using forms, including popups. Basic automation is available, but it is not very advanced. You can set up scheduled emails like birthday messages or simple triggers such as welcome emails.
One of the best parts of Constant Contact is its social marketing tools. You can schedule social media posts, run ads, and track engagement. It is also very helpful for planning and promoting events. You can create event invitations, manage registrations, and check attendance.
Constant Contact pricing starts at $12 per month for 500 contacts and 5,000 emails. It offers a 30-day free trial but does not have a free plan.
Pros & Cons
| Pros | Cons |
|---|---|
| Easy drag-and-drop email editor with AI writing | Automation is not very advanced |
| 300+ responsive email templates | No free plan (only free trial) |
| Built-in social media and event marketing tools | — |
| Good lead generation tools like forms and popups | — |
2:Hubspot
HubSpot is a large CRM software that helps with sales, marketing, and customer service. Its email marketing tools are inside the “Marketing Hub,” which is a strong automation platform. You get everything you need for email marketing—simple drag-and-drop editors to make emails, landing pages, and forms. It also has smart automation, personalization, and detailed reports. You can even run SMS and social media campaigns along with email.
One big reason HubSpot stands out is how well all its tools work together. You can do email marketing, sales automation, customer service, content management, and even eCommerce—all in one place. It is not just an email tool; it is a full customer relationship system.
HubSpot also works for businesses of all sizes. For small businesses, it offers a “Customer Platform” that includes email marketing, automation, CRM, and service tools. Bigger businesses can select the tools they need and build their own custom setup.
HubSpot also has a great free plan. It includes basic versions of all tools—100 contacts, 2,000 emails, 20 landing pages, 1 sales pipeline, a website, a blog, social media ads, and live chat. All for free.
Paid plans start at $20 per month. The lowest plan with email marketing includes 1,000 contacts and 5,000 emails.
Pros & Cons:
| Pros | Cons |
|---|---|
| All-in-one CRM for marketing, sales, and service | Prices increase fast for bigger plans |
| Strong email and multi-channel automation | More advanced tools cost more |
| Good for any size business | — |
| Great free CRM plan | — |
| 1500+ third-party integrations | — |
3:Mailchimp
Mailchimp is one of the most famous email marketing tools. It started in 2001, so it has been around for many years. Many new businesses choose Mailchimp first because the name is well known.
But is it a tool we strongly recommend? Not really.
Mailchimp is fine, but it becomes expensive very quickly. The pricing is not fair because you also pay for contacts who are not active. There are now many better and cheaper options in the market. Even though Mailchimp offers many features, it has moved away from its original email marketing focus and has limited many features in the free and basic plans.
It is also not as simple or smooth to use as other email tools made for small businesses. Tools like MailerLite, Moosend, or Brevo are easier and often better.
Mailchimp’s paid plans start at $13 per month, which includes 500 contacts and 5,000 emails.
Pros & Cons:
| Pros | Cons |
|---|---|
| Easy-to-use email builder | Contact and email limits on all plans |
| 300+ integrations (ecommerce + social media) | Price increases very fast |
| Free plan for basic use |
4:Brevo
Brevo is an email marketing and CRM platform made for small businesses, online stores, and marketers. It offers email marketing, SMS marketing, CRM tools, and transactional emails — all in one place. This makes it great for anyone who wants to manage different communication channels together. It is also simple to use and very affordable. The free plan is one of the best in the market.
Creating a marketing campaign in Brevo is very easy. The drag-and-drop email editor is clean and simple. But you only get around 40 templates, so design options are limited.
The automation tools are very powerful. Brevo supports website tracking, so you can send automatic emails based on website visits. It also includes 12 ready-made workflow templates for lead nurturing, abandoned carts, follow-up emails, and more.
Brevo lets you send multi-channel campaigns, including SMS and WhatsApp messages. You can send transactional emails like receipts and order confirmations along with promotional emails. It also includes a sales CRM to track customer activity across marketing and sales.
One of the biggest advantages of Brevo is its free plan. You can store up to 100,000 contacts and send 300 emails per day — either marketing or transactional emails. You can also use SMS, WhatsApp, and basic CRM tools for free.
Paid plans start at only $8.08 per month for 5,000 emails. A special benefit of Brevo is its very high contact limits. Even the cheapest plan allows up to 500,000 contacts. This gives your business plenty of space to grow without extra cost.
Pros & Cons:
| Pros | Cons |
|---|---|
| Excellent free plan | Limited number of email templates |
| Low-cost pricing | — |
| Easy drag-and-drop email editor | — |
| Strong automation and transactional emails | — |
| Includes SMS, CRM, and live chat | — |
5:Benchmark
Benchmark Email is a well-known email marketing tool for small and medium businesses. It is very easy to use, even for beginners. The pricing is also affordable, so many businesses like it.
The platform helps new users start quickly. After signing up, you can create your first email in just a few minutes. The drag-and-drop editor is simple, fast, and easy to learn. There are ready-made content blocks and more than 200 responsive email templates in many languages.
Building sign-up forms and landing pages is also simple. You can add surveys and polls to get more engagement from visitors. Automation is easy to set up, but Benchmark does not offer as many triggers as some other tools. It only automates sending emails — no contact segmentation or internal tasks. Still, you can make good workflows using conditions. The visual workflow builder is clear, easy to understand, and comes with 11 pre-designed workflow templates.
Benchmark Email plans start at $13 per month for 500 contacts and 7,500 emails. The free plan includes 500 contacts and 3,500 emails per month.
Pros and Cons:
| Pros | Cons |
|---|---|
| Very beginner-friendly tools | Not as flexible in design as some competitors |
| 200+ responsive templates in many languages | — |
| Fast and simple email creation | — |
| Easy-to-use visual automation builder | — |
6:vCita
Creating an email campaign with Vcita is very simple. When you click on the part you want to change, you will see many editing options. You can make the text bold, italic, or underlined, and you can choose how you want the text to be aligned. You can also add special fields to make your email more personal. Vcita allows you to change colors to match your brand and upload images from your device. The only downside is that you cannot see how the email looks on a mobile screen unless you check it on your phone.
After sending an email, Vcita shows you how it performed. You can click “show stats” to see more details. It shows the number of emails sent, delivered, opened, and clicked. It also shows bounce rate, engagement, and spam rate. These insights help you understand what your audience likes, so you can improve your emails next time. More advanced analytics are available only on the paid plan.
Vcita also offers helpful scheduling tools. For busy professionals, it is easy to forget meetings or important appointments. Vcita allows clients to book time with you easily. You can join Zoom calls, reduce no-shows, and manage meetings across different platforms using one tool.
The calendar feature keeps all your appointments and bookings in one place. You can connect it with an external calendar for full use. It helped me clearly see which meetings were canceled, pending, declined, scheduled, or completed. You can also add team members so they can view and manage the calendar.
Pros and Cons:
| Pros | Cons |
|---|---|
| ✔ Easy for beginners | ✘ No free version |
| ✔ Mobile-friendly design | ✘ No drag-and-drop editor |
| ✔ Ready-made templates | |
| ✔ Personalized client data | |
| ✔ Simple and quick setup |
7:GetResponse
GetResponse has grown a lot over the years. It started mainly as an email marketing tool, but now it is a full online marketing platform. Email marketing is still its main focus, but it also offers automation tools and ways to earn money from your content.
For start-ups and small businesses, GetResponse is a strong choice. It is affordable and very easy to use. The drag-and-drop email editor is simple, and you get more than 120 templates you can change the way you like. You can also create unlimited landing pages, sign-up forms, and unlimited autoresponders or timed email sequences.
If your business is growing, the next plan offers more advanced automation tools. This includes conditional workflows and web tracking, which help you segment your audience and send the right message to the right people automatically.
GetResponse is also good for anyone who wants to increase their income. The funnel builder helps turn new visitors into customers fast. It works well for selling subscriptions, tickets, or digital products. The highest plan even lets you create and sell online courses.
Paid plans start at $19 per month and include unlimited emails for up to 1,000 contacts. There is also a free plan, which includes 2,500 emails and 500 contacts, but the free plan does not include automation.
Pros and Cons:
| Pros | Cons |
|---|---|
| Great for growing businesses | Some templates look a bit old |
| Easy and affordable email tools | No automation in the free plan |
| Helpful automation and segmentation | Paid plans start at $19/month |
| Sales funnels for subscriptions & digital products | — |
| 24/7 live chat and email support | — |
8:SendGrid
SendGrid makes email marketing easier by giving you clear data and insights. Instead of sending emails blindly, you can see how your campaigns are performing and understand what your audience likes. This helps you improve engagement and make smarter marketing decisions.
SendGrid also offers powerful deliverability tools. With its advanced technology, most of your emails reach the inbox instead of the spam folder. Many competitors cannot match this level of reliability, which makes SendGrid stand out.
Its drag-and-drop editor and ready-made templates make designing emails simple. Every email you create is automatically mobile-friendly, so it looks great on any screen or device. You don’t have to worry about how it will appear to your audience.
SendGrid also connects smoothly with your apps and websites. Through its Email API, you can send messages directly from your own platform without moving contacts manually. Everything syncs automatically, giving you a seamless and efficient email marketing workflow.
Pros and Cons:
| Pros | Cons |
|---|---|
| Ultra-high deliverability rate | Setup process can be a bit complex |
| API integration directly to apps and websites | |
| Deliverability optimization | |
| A/B testing available even on the free plan |
Benefits of Email Marketing Software
Using email marketing software can make your business marketing faster, easier, and more effective. Here are the main benefits explained in very simple words:
Cost-Effective:
Email marketing is much cheaper than traditional marketing. It gives a high return because you can reach many people at a low cost.
Targeted Messaging:
You can divide your audience into different groups and send each group the right and relevant message. This improves engagement and increases conversions.
Automation:
Many tasks can be automated—like welcome emails, reminders, and follow-up messages. This saves time and makes your campaigns run smoothly.
Higher Engagement:
Personalized and dynamic content makes your emails more interesting. This helps improve open rates and click rates.
Measurable Results:
You can see detailed analytics such as open rate, click-through rate, and conversions. This helps you understand what is working and what needs improvement.
Scalable:
Email software can support small businesses and also large companies. It grows with your business and handles bigger email lists easily.
Better Customer Relationship:
Sending regular and helpful emails keeps your customers engaged and builds trust. It also improves customer loyalty.
Improved Deliverability:
The software has tools that help emails reach the inbox instead of the spam folder. This increases your chances of getting better results.
Integrations:
Email tools connect easily with CRM systems, online stores, and other marketing tools. This gives you a full view of your customers and makes your work easier.
Compliance and Security:
The software helps you follow rules like GDPR and CAN-SPAM. It also protects customer data and manages opt-in/opt-out correctly.
Saves Resources:
Since many things are automated, your team spends less time on manual work. Templates and ready-made workflows help you launch campaigns faster.
Cost of Email Marketing Software
The price of email marketing software changes based on your needs, your email list size, and the features you want. Here are the common pricing types:
Subscription Pricing:
Basic Plans: $10–$30/month. Best for small businesses.
Mid-Tier Plans: $30–$100/month. Includes automation and better analytics.
Premium Plans: $100–$500+/month for large businesses with advanced needs.
Pay-As-You-Go Pricing:
You pay for the number of emails you send. Usually $0.01–$0.03 per email.
Good for businesses that do not send emails regularly.
Enterprise Pricing:
Custom plans for large companies. Can start from $500 and go up to several thousand dollars per month.
Freemium Plans:
Many companies offer free plans for up to 500–1,000 subscribers. Great for beginners and small startups.
Extra Costs:
Some features may cost extra—like dedicated IP, priority support, special integrations, or custom development.
Examples of Popular Email Marketing Tools & Pricing
Constant Contact: Plans start at $12/month. Email Plus is $45/month.
Sendinblue (Brevo): Free plan (300 emails/day). Lite starts at $25/month, Premium at $65/month.
HubSpot: Free plan available. Starter is $50/month for up to 1,000 subscribers. Professional and Enterprise have custom pricing.
How to Choose the Best Email Marketing Platform
Nowadays, there are many tools available for email marketing. But not all of them fit your needs. When choosing the right email marketing tool, you should think about some important things. Here are a few points to consider:
1. Budget
Running a successful business has many parts, and email marketing is just one of them. Every business owner should plan their budget and decide how much to spend on email marketing.
Some software providers offer free email marketing plans. If your budget is limited, you can start with those. But free plans usually have some limits. New businesses can manage with these limits at first.
Some email marketing providers that offer free plans:
HubSpot
Sendinblue
Benchmark Email
2. Business Size
Most email marketing tools help small businesses grow. But they also have plans for bigger companies. You should choose software that matches your business growth stage (startup, entering the market, scaling up, or enterprise) to help you reach your goals.
Some features are better for new businesses, while others are better for big companies. So first, understand which features your business needs.
3. Ease of Use
No matter how good a software is, it is not helpful if it is hard to use. Not all business owners or marketers can hire technical experts. So choose a tool that is easy to use.
Some providers offer courses or expert networks to help you learn. For example, you can hire a HubSpot-certified email developer if needed.
4. Mobile-Friendly and Responsive Design
Customers check emails on mobile phones, tablets, desktops, or webmail. In 2024, 41.6% of emails were opened on mobile, and 40.6% were opened via webmail.
If you want to succeed in marketing, choose software that shows how your emails will look on all devices.
5. Number of Emails and Contacts
Many email marketing tools have limits on how many emails you can send and how many contacts you can reach. Free plans usually have daily or monthly limits.
At first, these limits may not be a problem, but as your business grows, they can be an issue. So check these limits before choosing a tool.
Final Words:
Using the right tool makes email marketing much easier. Many providers claim to be the “best,” so it can be hard to know which one is right.
The best tool depends on your business needs. Choosing the wrong tool does not make the software bad; it just may not fit your needs. You can always try another one.
We wish your business success and hope you build the next unicorn!