Wix is a smart website-building platform that helps you make beautiful and powerful websites quickly and easily. You can use simple drag-and-drop tools and many ready-made templates. With Wix, you can create a great website even if you have no tech or design skills.
Company: Wix.com
Wix.com Web Design Software Plans & Pricing
Combo
$16/mo
14-Day Money-Back Guarantee
- Everything in the Free plan
- Custom domain
- Free domain for 1 year
- Remove Wix ads
- Free SSL certificate
- 30 min of video
- 2Gb storage
Unlimited
$22/mo
14-Day Money-Back Guarantee
- Everything in the Combo plan
- Ad vouchers
- Site Booster app
- Free for 1 Year
- Visitor Analytics app
- 1 hour of video
- 5Gb storage
Pro
$27/mo
14-Day Money-Back Guarantee
- Everything in the Unlimited plan
- Professional logo
- Social media logo files
- Events Calendar app Free for 1 Year
- 2 hours of video
- 50Gb storage
Overall Ratings
| Category | Score |
|---|---|
| Expert Review | 4.7 / 5 |
| Price | 5.0 |
| Ease of Use | 5.0 |
| Features | 5.0 |
| Support | 4.5 |
| Performance | 4.0 |
Pros & Cons
Pros
👍 Very easy to use
👍 eCommerce tools for any size of business
👍 Many professional templates
Cons
👎 Ads show on the Free plan
👎 Some third-party apps may not always be available
👎 No real-time teamwork features
Wix.com Web Design Software’s Offerings
Wix offers 1 Free plan, 4 Premium Plans, 3 Business Premium Plans, and an Enterprise plan.
The Free plan includes a fully capable website builder, hosting, and the option to connect a custom domain.
The Combo plan includes access to an online store, additional storage, and more website features.
The Unlimited plan offers even more features, such as unlimited bandwidth and 10GB of storage.
The Pro plan includes professional web design tools, advanced SEO features, a custom website logo, and more.
The VIP plan adds VIP support and priority response.
The Enterprise plan is tailored for large businesses that need advanced tools and complete customization. Prices range from free to $500/month for the Enterprise plan.
The table below highlights the prices and features of the Free and Premium website plans.
All Premium Plans include a 14-day money-back guarantee.
Customer Support Review
Wix provides a strong customer support experience with multiple contact options and learning resources.
💬 Live Chat Support
Built-in floating AI chatbot
Instant answers to common questions
Option to schedule a callback with a human agent
☎️ Phone Support
Callback requested through AI chatbot
Received call within 2 minutes
Helpful agent who clearly answered collaboration questions
👥 Community Forum
Users ask questions
Share insights
Discuss updates
Learn best practices
▶️ Educational Resources
Wix also offers:
YouTube tutorials
Step-by-step guides
Knowledge base articles
Design + SEO learning content
Features & Functionality
Design Features
Wix is a powerful, user-friendly website builder packed with a wide range of design capabilities. It’s widely used in the web design industry for creating websites, prototypes, and user experiences. The platform combines eCommerce, social tools, content management, and marketing features all in one place, making it a complete solution for beginners and professionals alike. Wix receives regular updates and improvements, ensuring designers always have access to the latest features.
Pros: Pre-built templates, mockup templates, strong customization abilities, branded design options, and a responsive drag-and-drop editor.
Con: Real-time collaborative editing is limited.
Content Features
Wix makes content creation and management simple and intuitive. Users can easily update pages, upload media, and organize website content from an all-in-one dashboard. With tools like a content library, CMS, scheduling features, and user roles, managing a growing website feels seamless.
Pros: Media management, content/media library, CMS capabilities, scheduling tools, user management, and a rich text editor.
Marketing Features
Wix includes a robust suite of marketing tools designed to help businesses grow, attract visitors, and boost engagement. Whether you’re looking to improve your SEO, run campaigns, manage an online store, or monitor traffic analytics, Wix offers built-in tools to make it easy.
Pros: Built-in eCommerce, hosting, domain registration, marketing tools, SEO optimization features, and site analytics.
Integrations & Add-ons
One of Wix’s biggest advantages is its ability to integrate seamlessly with various third-party tools and add-ons. Users can extend their site’s functionality with plugins, email tools, social media integrations, and more.
Pros: Plug-ins/widgets, email integration, marketing integration, and social media integration.
Con: No WordPress integration.
Coding Features
While Wix is mainly a no-code platform, it still provides opportunities for customization through Dev Mode. Users can add custom HTML and work within a split code-preview interface to enhance their site.
Pros: Supports HTML editing.
Cons: Limited CSS customization, restricted JavaScript usage, and no advanced syntax highlighting.
Performance
In testing, Wix performed exceptionally well with no noticeable lag, even on different Wi-Fi networks. The dashboard and drag-and-drop editor load quickly and respond instantly, providing a smooth editing experience. A live demo is available in the drag-and-drop editor video.
Collaboration
Adding collaborators to a Wix website is straightforward through the admin dashboard. However, real-time collaboration has limitations—only one person can actively edit a specific page at a time. This may slow down teamwork for larger design teams. For details, see the collaboration video walk-through.
Ease of Use
Initial Sign-Up
Getting started with Wix is incredibly simple. The sign-up process takes only a few clicks, and users can access the free version of the editor almost immediately. A step-by-step sign-up video is available for those who want a quick tutorial.
Templates & Themes
Wix offers over 800 professionally designed templates across multiple categories, making it easy to find a design that suits your brand or project. These templates are fully customizable, visually appealing, and built with modern design standards in mind. A template library walk-through video showcases the variety available.
Drag & Drop Editor
Wix’s drag-and-drop editor is arguably one of the most intuitive and responsive editors available. The interface is clean, beginner-friendly, and reacts instantly to design changes. A live demo video provides a real-time look at how it works.
Code Editing
Wix is primarily built for non-technical users, but developers can enable Dev Mode to access code editing features. With a split code-preview view, users can make custom adjustments using HTML. A full walkthrough of the code editor is available in the included video.
Does Wix Have Good Templates?
Wix has more than 2,000 free templates you can use to build your website.
This is a very large number and is much more than most other website builders offer.
For example, Squarespace has fewer than 200 templates.
Wix also has a big library where you can look at each template one by one.
You can use filters or simply search for the type of template you need.
Templates are grouped into categories like Real Estate, Pets, Restaurant, and Online Education.
Wix’s Portfolio & CV templates are especially nice because they come in many different styles.
No matter which template you choose, you will have a good starting point when you begin editing.
Are Wix’s Features Good?
Yes, Wix has very strong features.
In our 2025 tests, Wix had the best set of tools for many different needs.
It offers useful tools for events, bookings, blogging, social media, and more.
These tools help you build, manage, and grow your website easily.
🔍 SEO
Wix is the best website builder for SEO.
It gives you many built-in SEO tools, such as:
Custom URLs
Meta titles and descriptions
Keyword help from Semrush
Google Business Profile connection
Wix also has a simple SEO checklist.
This checklist shows you what you need to fix and explains why it is important.
It is perfect for beginners who want clear guidance.
📨 Email Marketing
Wix gives you built-in email marketing tools to help you talk to your audience.
You can edit email templates or create new emails using an easy drag-and-drop editor.
It feels just like building a Wix webpage.
You can also create automated emails and check email performance.
Squarespace charges extra for this, so Wix gives you better value for the money.
🤳 Social Media Tools
Wix lets you connect your website with your social media accounts.
This helps you reach more people and bring more visitors to your website.
You can create social posts directly from your Wix dashboard and publish them on Facebook, Instagram, YouTube, LinkedIn, and X.
You can also add an Instagram feed to your website.
This makes your site look more active and helps people follow you easily.
Can You Sell Online With Wix?
Yes, you can sell online using Wix’s ecommerce plans: Core, Business, or Business Elite.
The Core plan starts at $29 per month (billed yearly).
Wix has strong ecommerce features.
You can recover abandoned carts, give discounts, sell on social media, and send back-in-stock alerts.
More advanced features like automated sales tax and multiple currencies are available on higher plans.
Researchers loved how easy Wix makes it to manage everything in one place.
You can customize invoices, study detailed analytics, and sell physical items, digital items, or even subscriptions.
💻 What AI Tools Does Wix Offer?
Wix has many AI tools that help you build and improve your website.
With Wix AI, you can:
Write text for your site
Create product descriptions
Make video trailers
Get design ideas
Generate color schemes
Create page sections
Improve SEO titles and descriptions
Edit images with AI
Create email templates
Get AI tips about your website traffic
Use AI chat to answer visitor questions
Use Wix Astro for business help
In 2025, Wix also launched Business Launcher, an AI tool that helps you create a new business idea and gives you a full launch plan.
Does Wix Have an App Market?
Yes, Wix has an App Market with over 800 apps.
These apps help you add extra features to your site.
Some apps are free, others have paid plans.
For example, Wix Bookings and Wix Pro Gallery are free apps made by Wix.
How Does Wix Protect Your Site?
Every Wix website comes with a free SSL certificate.
This keeps your site safe and secure.
Wix is also PCI compliant, which protects online payments.
Their security team works all the time to look for any threats.
Is Wix Better Than Its Competitors?
Wix is the best website builder overall, and it has held this position for 10 years.
But other builders may suit your needs too:
Squarespace – easiest to use, best for simple and stylish designs
Hostinger – cheaper starting price, good for budgets
Shopify – best for online stores
GoDaddy – very fast to set up and very affordable for simple sites
How We Test Wix
Our research team spent over 300 hours testing website builders.
We look at features, ease of use, pricing, templates, speed, SEO, and more.
We also use the builders ourselves to share real experiences.
Based on our testing, Wix is the best choice overall.
Final Verdict: Should You Use Wix?
Yes, Wix is a great choice for most people.
It works well for small businesses, blogs, portfolios, and online stores.
Its free plan is great for testing things out.
Wix’s features, simple editor, strong SEO tools, and helpful support make it an excellent website builder for 2025.